With the philosophy “less is more”, OYOY produces clean, Scandinavian design with Japanese twist. The designs are playful and colorful, and are appreciated by every age group.

OYOY was founded by Lotte Fynboe in 2012 with a vision to create quality products with focus on design, function, color and exquisite materials. Lotte is an interior and furniture designer and she designs all OYOY products, which often are inspired by her own childhood.

The brand’s name was inspired by the Danish airplanes that have carried the signature OY since 1929 and in fact OYOY indcates that it is a Danish company.

The designs have a playful ease and the assortment includes a number of designs for children and all the designs are classic, functional and long lasting with unique details and alluring colour combinations.